The Search

In the flavor of Pete's Entertainment reviews, I thought I'd post about the book I listened to in the car to and from work for the past week or two, "The Search," by John Battelle.

4.5 out of 5 stars. It was quite interesting and educational. He explains how search engines began, how they work, how they led to the dot com boom and pop, and how Google emerged after the dust settled from the implosion.

He does not treat Google as the end-all be-all of all internet companies but also offers different points of views on Google's antics. He also explores Yahoo!, but not as extensively.

It is a documentary-style book, so if you're looking for plots, or character development, this book probably is not for you. But you don't have to take my word for it...

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